WEB & EMAIL
Design and produce dynamic lead generation html emails, newsletters, web landing pages and banners with an appreciation of brand identity and guidelines; including an awareness of designing behavior as part of the overall UX.
SALES ENABLEMENT
Managed Channel Marketing Programs for North American Reseller partners, focusing on digital marketing, content creation for email campaigns, social media, website content, marketing and sales-enablement resources, tools and training.
VIDEO & SOCIAL MEDIA
Responsible for leading the establishment of graphic assets for e-commerce websites, graphic and video assets for social media, and other digitally-led initiatives, while always maintaining cohesive branding.
BRANDING
Extensively supported the marketing needs of various financial services, technology and health care sectors by establishing innovative design and copy strategies for all marketing collateral to adhere to brand guidelines. Worked with leaders to ensure brand synergy across all communication channels.